b'CustomInnovation since 1949.OUTSTANDING BULLET OPTIONSAvailable in a wide variety of hunting calibers, Hornady Custom ammunition is loaded with InterLock, SST, V-MAX, FTX, CX (with patented DVRT) and FMJ bullets, providing an all-around line of hunting ammunition for your preferred shooting experience.SCAN TO EXPANSION AND PENETRATIONLEARN MORE An industry leader and customer favorite, Custom ammunition balances expansion and is well-suited to medium and large sized game.For a list of patents, see PIONEERING SECANT OGIVE DESIGNhornady.com/patents Most Custom ammunition loads feature bullets with the secant ogive design. The profile, developed by Hornady, creates the optimum blend of ballistic efficiency and bearing surface for flatter shooting and less drag.VERSATILE AND EFFECTIVECustom ammunition provides an all-around solution for hunting, target practice or just plain fun.40 1-800-338-3220|hornady.com'